Lavinia: A Skin Care Package Designed by Zi Huai Shen

Award-winning Packaging Design that Embodies Elegance and Purity

Lavinia draws inspiration from the ancient Roman princess of the same name, known for her nobility, elegance, wisdom, and perseverance. The brand aims to embody these qualities and bring a touch of royalty to every customer. The logo features the letter A, incorporating iconography for herbal vitality, representing the brand's commitment to natural and pure skincare solutions.

One of the standout features of Lavinia is the V-shaped mark of a plant growing vigorously, which creates a visually striking image. This design element further strengthens the brand spirit and reinforces the brand's dedication to invigorating and radiating confidence. The combination of the logo and the V-shaped mark sets Lavinia apart from other skin care packages on the market.

The design of Lavinia is not only visually appealing but also functional. The package includes a bottle, tag, wrap, and glass bottle, all carefully crafted to enhance the user experience. The bottle measures 170*50 mm, while the box dimensions are 50*50*170 mm, ensuring that the package is both practical and aesthetically pleasing.

Zi Huai Shen, the creative director behind Lavinia, faced the challenge of conveying the brand's essence and the product's natural and pure skincare qualities through a simple graphic design. The result is a design that exudes a sense of high-class sophistication while remaining true to the brand's core values.

The Lavinia skin care package project began in November 2018 and was completed in March 2020 in Taiwan. Throughout the design process, extensive research was conducted to develop natural skincare solutions that feature plant extracts and biomedical applications. The goal was to create a product that not only enhances beauty but also promotes overall well-being.

Lavinia's exceptional design and commitment to quality have been recognized with the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skill. Lavinia's innovative approach to packaging design contributes to improving the quality of life and making the world a better place.

With its elegant design, commitment to purity, and dedication to natural skincare solutions, Lavinia stands out as a brand that pampers every customer with delicacy, sincerity, and professionalism. Just like the ancient Roman princess it is named after, Lavinia brings a touch of beauty and nobility to the modern world.